Big Data has opened the world to perform text analytics that was extremely challenging just a few years ago. Apatics can parse any unstructured or semi structured data and provide a easy to use platform for business users so they can do google like search on vast amount of data. Social media data, PDF, Email, excel, emails can all be parsed so you can have insight into any information within your organization.
Once we know what the data looks like and what the prediction of the data, we can start the healing process of applying the corrective actions. This can eliminate risk, audit concerns, improve customer satisfaction, patient care and many more actionable insight can be drawn from it.
Look back at your data to understand what has occurred, what customers thinks about your service/product and apply the learning to improve process/intuition.